The Foundress

Elvina Sylla is a Malagasy scientist and entrepreneur. Born in 1998 in Madagascar with naturally curly hair, she spent her childhood and adolescence following the country's beauty standards to be accepted in society.

Loving your textured hair is one thing, wearing it and taking it on daily takes a lot of courage. Living abroad helped me to return to nature, it was difficult and yet this enriching experience changed me a lot. Kalie is the beginning of a love story between myself. When we love, we take care of it.

Today I want to share this experience and contribute my share to society to change this standard of beauty.
It is with this principle that I created Kalie to allow all women to love themselves, to take care of themselves and their hair to be happy with top self-confidence.

  • Our Essence

    Education and Love.Confidence and Happiness. This is the heart and DNA of KALIE.
    Our journey began in 2020 in Madagascar, at a time when the natural hair movement for textured hair was gaining momentum. A movement rooted in identity, pride, and self-acceptance.
    Our hair makes us unique.
    It is a living expression of who we are — evolving with us, speaking for us, empowering us every single day.
    Kalie Haircare was created to guide that journey.
    We offer educational programs and personalized guides designed to help you understand, nurture, and care for your hair in harmony with your personality and lifestyle.
    Because when you understand your hair, you empower yourself. And when you care for it with intention, confidence follows.
    At Kalie, we believe haircare is not just routine. It’s education. It’s self-love. It’s growth.

  • The Meaning Behind

    KALIE is an original name born from the combination of two powerful meanings.

    It comes from “Kaliana” in Malagasy, which expresses the idea of doing something with deep care, intention, and attention to detail. It also echoes “Cali,” meaning the most beautiful.

    Kalie represents the harmony between Malagasy craftsmanship and feminine beauty.

    It is a celebration of care — care in formulation, care in tradition, and care in self-love.
    It is where heritage meets confidence.
    Where intentional creation meets natural beauty.

    Because true beauty is not rushed.
    It is nurtured.